Spotify, the leading digital music streaming service, grants users access to an extensive library of songs, podcasts, and videos from global artists and creators.

An Overview

I've chosen to revamp Spotify's DJ feature as it has always intrigued me. Having been a Spotify user since middle school, I appreciate the innovation they've consistently brought to their platform. While the DJ feature is ingenious, I believe it could benefit from some refinements, and this project provides an excellent opportunity to apply and improve my design capabilities.

Project Brief and Deliverables

• User research on current perceptions and pain points
• Wireframes, prototypes, and design iterations
• Collaborate with developers for feasibility
• Define success metrics

Justifying the Need

I conducted campus-wide surveys, gathering feedback from both familiar and unfamiliar users of Spotify's DJ feature.

Spotify Full DJ User Experience Testimonials

Themes Identified in User Research

Through this project, I seek to refine my UI/UX design skills, emphasizing workflow optimization. With a long-standing fascination for Spotify's DJ feature and a deep appreciation for the platform's innovative ethos since my middle school days, I've chosen to revamp it. Recognizing its ingenious design, I aim to enhance it further, leveraging this opportunity to apply and elevate my design capabilities.

Target Audience

Informed by my findings, I opted to target users on Spotify with a high engagement level for my design solutions. To articulate the emotions and requirements of this user group, I crafted a user persona that serves as a comprehensive representation of their experiences and aspirations within the Spotify platform.

Problem Definition

For users like Emily Thompson, Spotify's DJ feature needs improvement in delivering a satisfying music streaming experience. Users face issues like inaccurate recommendations, and limited music discovery. Moreover, Spotify users who utilize the DJ feature need seamless accessibility without having to search through their library, and the ability to customize the feature for a more personalized experience.

User Flow

Informed by my findings, I opted to target users on Spotify with a high engagement level for my design solutions. To articulate the emotions and My objective centered around enhancing the accessibility of the DJ feature. The challenges identified by users stemmed, in part, from a lack of awareness about the feature's adaptive nature. Users were unaware that consistent usage allowed the feature to acquaint itself with their music preferences, paving the way for improved recommendations over time. Here is the outlined user flow for reference.requirements of this user group, I crafted a user persona that serves as a comprehensive representation of their experiences and aspirations within the Spotify platform.

Wireframes

In the user flow, there are currently four distinct steps that users must follow. However, for individuals like Emily, who prefer a seamless and automatic experience while on the go to class, accessing the DJ feature proves challenging. Furthermore, users must be aware of the feature's existence to even consider searching for it. To streamline this process, we aim to condense it into a single step, ensuring the DJ feature is easily accessible directly from the homepage.

High Fidelity Design

click here to play prototype

Reflection

Measuring Success
Success for the Spotify DJ feature redesign relies on quantitative metrics like user engagement time and frequency, coupled with qualitative indicators such as user satisfaction surveys and feedback. Monitoring song skips, playlist customization, and app engagement rates ensures ongoing improvements align with user preferences, fostering a positive user experience.
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Crafting an Enhanced Experience:
In the Spotify project, I prioritized enhancing DJ feature accessibility for seamless user interaction. Recognizing the importance of word-of-mouth in feature awareness, I proposed formal promotional strategies for wider reach. Emphasizing timely communication, I highlighted the need for improved user adoption. Overcoming design challenges underscored skill growth in Figma, supported by resources like Figma Education and YouTube tutorials. Success hinges on thorough user research and tracking key engagement metrics for future feature enhancements.

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